Highest RPM YouTube by country
Based on data from 2026, the highest RPM (Revenue Per Mille) for YouTube creators comes from viewers in Australia, followed closely by the United States. It's important to note that the format of your content (Long-form vs. Shorts) significantly changes these earnings.
Here is the breakdown of the highest RPM countries for 2026:
### 💰 Highest RPM Countries for Long-Form Content
For standard YouTube videos, these countries offer the highest earnings per 1,000 views. The data shows that Australia has recently overtaken the US to become the most valuable market for creators.
| Rank | Country | Average CPM (Advertiser Cost) | **Estimated RPM (Creator Earnings)** |
| :--- | :--- | :--- | :--- |
| 1 | 🇦🇺 Australia | $30 - $36 | **~$12.00 - $18.00** |
| 2 | 🇺🇸 United States | $12 - $32 | **~$7.00 - $15.00** |
| 3 | 🇨🇦 Canada | $6 - $29 | **~$4.00 - $14.00** |
| 4 | 🇨🇭 Switzerland | $12 - $23 | **~$5.00 - $12.00** |
| 5 | 🇳🇿 New Zealand | $10 - $28 | **~$5.00 - $12.00** |
| 6 | 🇳🇴 Norway | $8 - $20 | **~$4.00 - $10.00** |
| 7 | 🇬🇧 United Kingdom | $7 - $25 | **~$4.00 - $10.00** |
| 8 | 🇩🇪 Germany | $6 - $24 | **~$3.50 - $10.00** |
> **Note**: RPM is always lower than CPM. This is because RPM is your actual revenue *after* YouTube takes its 45% cut and *includes* all views, even those that didn't show an ad. Your final earnings depend heavily on your content's niche and audience retention .
### 📱 YouTube Shorts RPM by Country (2026)
If you create Shorts, the earning potential is very different. Because Shorts revenue comes from a pooled ad fund, the RPM is significantly lower and the country rankings shift slightly .
- **🇺🇸 United States:** ~$0.33 per 1,000 views
- **🇨🇭 Switzerland:** ~$0.21 per 1,000 views
- **🇦🇺 Australia:** ~$0.19 per 1,000 views
- **🇬🇧 United Kingdom:** ~$0.17 per 1,000 views
- **🇨🇦 Canada:** ~$0.17 per 1,000 views
- **🇩🇪 Germany:** ~$0.16 per 1,000 views
As you can see, a US viewer watching a long-form video could earn you up to $15 per 1,000 views, whereas a US viewer watching a Short would earn you roughly $0.33. However, Shorts can be a powerful tool for gaining subscribers who will later watch your higher-earning long-form content .
### ✨ How to Increase Your RPM
Since you can't move your audience to a new country overnight, here are a few strategies to help improve your revenue:
- **Target High-Value Topics**: Niches like **Personal Finance** ($8–$25 RPM) and **Technology** ($6–$12 RPM) consistently attract the highest-paying advertisers .
- **Create Longer Videos**: Videos longer than **8 minutes** allow you to place mid-roll ads, which can significantly increase your total earnings per viewer .
- **Focus on US/UK/AU Audiences**: If possible, tailor your content (language, topics, references) to appeal to viewers in these Tier-1 countries to naturally shift your audience demographics .
- **Post in Q4**: Advertiser budgets are highest in the 4th quarter (Oct-Dec), which can lead to a noticeable spike in your RPM during those months .
I hope this breakdown helps you understand the current YouTube landscape. What niche is your channel in? Knowing that could help me give you more specific earning estimates.
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