Based on the most recent data for 2026, here are the countries with the highest YouTube RPM (Revenue Per Mille, or earnings per 1,000 views).
The top spot is held by **Australia**, which is noted to have the highest CPM rates, followed by the United States and other high-income English-speaking and European nations .
### 🌏 Top Countries by YouTube RPM
The table below shows the average CPM (the advertiser cost) for each country. Remember, your actual **RPM will be lower** than this because it represents your earnings after YouTube takes its cut and includes views that don't have ads.
| Rank | Country | 🇦🇺 Australia | 🇺🇸 United States | 🇨🇭 Switzerland | 🇨🇦 Canada | 🇳🇿 New Zealand | 🇳🇴 Norway | 🇬🇧 United Kingdom | 🇩🇪 Germany | 🇩🇰 Denmark | 🇳🇱 Netherlands |
| :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- | :--- |
| **Avg. CPM** | | **$30–$36** | **$12–$33** | **$12.98–$23** | **$9.93–$29** | **$10.21–$28** | **$11.21–$20** | **$8.91–$26** | **$9.79–$25** | **$9.13–$18** | **$8.62–$17** |
> **Note on the Data:** The figures above represent the **CPM (Cost Per Mille)** , which is what advertisers pay. Your actual earnings, the **RPM (Revenue Per Mille)** , are typically 40-60% lower after YouTube's cut and unmonetized views are factored in . For example, a $30 CPM in Australia might result in an actual RPM of $12-$18 for the creator .
### 📈 Why These Countries Pay More
Advertisers pay more to reach audiences in these regions because they have strong economies and high purchasing power . A creator with an audience primarily in the top-tier countries can earn significantly more per view than one with a larger but lower-value audience .
### 💡 How to Attract a High-RPM Audience
Since you can't change a viewer's location, you can adapt your content to appeal to audiences in these high-value countries:
- **Create Content in English:** English-language content naturally attracts viewers from top-paying countries like the US, UK, Canada, and Australia .
- **Choose a High-Paying Niche:** Finance, business, and tech content consistently attract the highest-paying advertisers. A finance video targeting a US audience can earn 10-20 times more than a gaming video with viewers from lower-CPM regions .
- **Use Strategic Keywords:** Create titles, descriptions, and topics that are relevant to viewers in these countries to improve your video's visibility in their search results and recommendations .
Are you curious about which content niches, like finance or tech, generate the highest RPM?
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